We take your data protection very seriously and only gather the information we need to give you the best possible service, as well as the best experience on our website. We DO NOT give any data to third parties for marketing purposes. We do not sell data. We do not share data with unrelated third parties unless compelled to do so by law.
Who we are
We are Peakes of Tolcarne Limited at The Old Surgery, Tolcarne, Newlyn, Penzance, Cornwall, TR18 5PR. The company number is 07879189. The Director is Jeremy Burt. You can contact us by calling 01736 362781. Our website address is: hnpeake.co.uk.
What personal data we collect and why we collect it
We collect the personal information you give us when you complete our online contact form. This includes name, email address, phone number & your query. We collect this information to enable us to contact you to respond to your query. The lawful basis for processing this data is ‘consent’: You have given us clear consent for you to process your personal data for the specific purpose of submitting a query via our website form.
Should you contact us by phone or other contact method, with an enquiry, the same lawful basis of ‘consent’ applies. You have given us clear consent for you to process your personal data for the specific purpose of responding to your query.
If you contact us by phone or email or alternative contact method, to book our services, we collect the personal data needed in order to give you the best service possible. The same lawful basis of ‘consent’ applies. You have given us clear consent to process your personal data for the specific purpose of providing you with the services you have requested.
We also use the lawful basis or ‘legitimate interest’. We collect your data in order for us to supply you with information or services you have requested.
Once you have agreed to our services, the data we store includes names, addresses, dates of birth and death, some bank details, (sometimes we will have settlement via the deceased's own bank account and we hold an account number and sort code on our records for billing purposes - usually this is an account that will be frozen following someone's passing and will ultimately be closing in the near future). These records are secured by password/pin protect computers and are only accessible to the owner, Jeremy Burt, and one other colleague.
Future communication would be for informative purposes only (absolutely not marketing purposes), for example, to remind them about the need to collect deceased ashes, instruct a memorial mason to carry out work on a headstone or for a memorial service invitation that they may wish to attend.
If payment details are ever written down, we safely dispose of details as soon as the payment has been completed. We do not store any payment details after payment is completed.
We always shred confidential or sensitive information that we dispose of.
What technical data we collect and why we collect it
In order to keep our website well optimised for users, we collect technical data. This may include third party plugins collecting technical data in order to keep their services running optimally. We use Google Analytics in order to optimise user experience on our website. This can include technical data such as the pages you visit, time spend on each page, your general location, browser, etc. Google has its own GDPR information which you can view on Google's website. Our Google Analytics data is stored (on Google Analytics) indefinitely. You can choose not to be tracked by changing your browser settings, for example, going ‘incognito’ or ‘private’, or amending your Cookie settings. Please see the Cookies section below for information about Cookies.
How we store your data & how long we store your data
Your data is stored on our email accounts, computer system, filing system, online diary, physical diary and later on, in storage (within our building). Our computers are secured with a pin/password. Our smart phones can also access our emails. Data is deleted from phones upon completion of client meetings.
The data that is kept is used to enable us to provide the services you have requested. Client files are then kept indefinitely, unless you request for them to be deleted, in which case only the data required for legal reasons (e.g. accounts) will be kept. We keep client data because this often makes the planning of a future funeral easier for a grieving family.
If payment details are ever written down, we safely dispose of details as soon as the payment has been completed. We do not store any payment details after payment is completed.
We always shred confidential or sensitive information that we dispose of.
Technical data and website analytical data is kept on Google Analytics and is kept indefinitely.
Who we share your data with
There is very limited access to your data. The Director, Jeremy Burt gives out the necessary personal data to the small number of trusted staff to allow them to carry out their particular role in the services they are providing. We pass key information, contact details, addresses, names and family relationships to Ministers carrying out funerals. We also pass contact details, name & address for family members to chosen charities for in memory donations. We do not share your data with any third parties for marketing purposes.
Our accountant has access to the information which is necessary for them to prepare our accounts. The data is transferred physically between our premises and the accountants & then physically collected, so not mailed. They are subject to a duty of confidentiality. Our website developers are With Hindsite Ltd. They have potential access to website form content. You can see their Privacy Policy here. Our website is hosted with siteground.com. You can see their Privacy Policy here. We will share customer data if required to do so by law (e.g. police or HMRC).
How long we retain your data
Emails, Facebook messages and website enquiries are kept only for as long as necessary for us to provide our services to you. Once we have completed the work requested, or your query has been dealt with, emails are deleted. Only information necessary for our company accounts is kept.
Google Analytics data is kept indefinitely.
What rights you have over your data
Under the GDPR your rights are as follows:
- the right to be informed
- the right of access
- the right to rectification
- the right to erasure
- the right to restrict processing
- the right to data portability
- the right to object
- the right to withdraw consent
To summarise, you can contact us to see what personal data we store about you and how we use it and store it. You can request for any of your details to be changed or removed. If you would like to implement any of the rights above, please contact us. You can read more about your rights in detail here.
You can request to receive a copy of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Additional information
Our website is SSL secure (https).
Cookies
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
Contact information
You can contact us by calling 01736 362781 or by using the contact form on our website at hnpeake.co.uk/contact/
What data breach procedures we have in place
Should we ever be made aware of a data breach, we will inform all affected customers. We will also inform the ICO (Information Commissioner's Office) within the specified 72 hours, if it is likely that there will be a risk to people’s rights and freedoms, for example, if personal data has been stolen or passed on to an unauthorised party.